01Our Story · Since 1986
Four Decades of Excellence, Built on Humble Beginnings
Founded in 1986 by our Chairman and CEO, Mr. Shahid Iqbal Khan, Ali Murtaza Associates began as a modest trading enterprise in Karachi with a simple yet ambitious vision: to build a company founded on integrity, quality, and lasting relationships.
What started as a small business soon evolved into a manufacturing enterprise with the establishment of our first production facility in Karachi in 1988. This marked the beginning of a journey that would transform Ali Murtaza Associates into one of Pakistan's leading manufacturers and exporters of premium woven apparel.
As demand grew and our capabilities expanded, we invested in a state-of-the-art manufacturing facility in Lahore in 2007. Today, with an annual production capacity of nearly 10 million garments and a dedicated workforce of over 4,000 skilled professionals, we proudly serve some of the world's most recognized fashion brands across North America and Europe.
Over the past 40 years, our growth has been driven by an unwavering commitment to craftsmanship, operational excellence, innovation, and customer satisfaction. While our facilities, technologies, and global reach have evolved, the principles upon which our company was founded remain unchanged.
At Ali Murtaza Associates, we believe our greatest strength lies in our people. Their dedication, expertise, and passion continue to shape every garment we produce and every partnership we build. We are proud to be a trusted manufacturing partner, delivering exceptional quality while creating sustainable value for our customers, employees, and communities.
Our Vision
To be a globally trusted apparel manufacturing partner, setting the benchmark for excellence through innovation, quality, sustainability, and exceptional customer service.
We strive to create lasting value for our customers by becoming an integral part of their global supply chain while continuously investing in our people, technology, and manufacturing capabilities.
A Message from Our Founder
Our success has always been built on a simple philosophy: conduct every relationship with integrity, deliver exceptional value through quality and competitive pricing, invest in our people, and cultivate long-term partnerships based on trust. These principles have guided Ali Murtaza Associates from day one and continue to define who we are today.
Our Core Values
Leadership
We lead with purpose, setting high standards through vision, accountability, and example.
Integrity
We conduct every interaction with honesty, transparency, and unwavering ethical standards.
People
Our people are the foundation of our success. We invest in their growth, well-being, and future because their success is our success.
Innovation
We embrace new ideas, advanced technologies, and continuous improvement to deliver greater value to our customers.
Responsibility
We are committed to protecting the environment, supporting our communities, and conducting business responsibly for future generations.
Quality
Quality is embedded in everything we do—from sourcing and manufacturing to delivery—driving our relentless pursuit of excellence.
From the archive
Four decades in woven apparel, from one factory floor in Korangi to a fully vertical operation. These frames are from the company’s early years and are shown as they were shot.
By the numbers
